Performance Marketing That Performs

Explore your brand’s true potential. Get quality leads and
increase sales with our strategies and solutions. 

2,00,000

leads acquired

₹1,68,41,060

generated in revenue

Performance Marketing That Performs

Explore your brand’s true potential.
Get quality leads and increase sales with our strategies and solutions. 

2,00,000

leads
acquired

₹1,68,41,060

generated in revenue

Our Top Clients

Big agency quality of work at affordable prices

Clients who work with us have conviction in our abilities as we give our 100% every single time.

30% decrease
in cost per conversion

Steady ROAS
of 3.5+

Benefits

Dedicated Marketing Team

Informed Content Development

Data Driven Strategy

Digitally Up-To-Date Design

Best bang for your budget

Big agency quality of work at affordable prices

Clients who work with us have conviction in our abilities as we give our 100% every single time.

30% decrease
in cost per
conversion

Steady
ROAS
of 3.5+

Benefits

Dedicated Marketing Team

Data Driven Strategy

Informed Content Development

Digitally Up-To-Date Design

Best bang for your budget

Success Stories

We’ll let the numbers speak.

Create your success story

Success Stories

We’ll let the numbers speak.

Create your success story

Know VSSU

We are an award winning 50 year old design & print house that has etched a name for itself in the last 7 years as a well-equipped, reliable and steadfast marketing and digital firm. We provide services with a unique design aesthetic that combines a deep understanding of media and trends to create specialised products and solutions for our clients.

Origins

Founded in 1974 by Uday Bhojani, a professional photographer and two-time awardee of the President’s medal for exceptional printing. We have since built track record of delivering passionately created, quality output within a convenient timeframe.

Team

One unit. Multiple talents. We are designers, dreamers, media-makers, artistes, performers, tinkerers and analysts who are dedicated to meet goals and exceed aspirations.

Know VSSU

We are an award winning 50 year old design & print house that has etched a name for itself in the last 7 years as a well-equipped, reliable and steadfast marketing and digital firm. We provide services with a unique design aesthetic that combines a deep understanding of media and trends to create specialised products and solutions for our clients.

Origins

Founded in 1974 by Uday Bhojani, a professional photographer and two-time awardee of the President’s medal for exceptional printing. We have since built track record of delivering passionately created, quality output within a convenient timeframe.

Team

One unit. Multiple talents. We are designers, dreamers, media-makers, artistes, performers, tinkerers and analysts who are dedicated to meet goals and exceed aspirations.

Services

We are well-versed across multiple areas that a brand needs to get its messaging right.

The many hats we wear help us ascertain intuitively how we can mprove your marketing game.

Performance Marketing (Paid Social, SEM)

Social Media Marketing (SMM)

Branding & Strategy

Photography & Videography

Advertising Platforms We Manage

Find your perfect plan

Services

We are well-versed across multiple areas that a brand needs to get its messaging right.

The many hats we wear help us ascertain intuitively how we can mprove your marketing game.

Performance Marketing (Paid Social, SEM)

Branding & Strategy

Social Media Marketing (SMM)

Social Media Marketing (SMM)

Advertising Platforms We Manage

Find your perfect plan

FAQs

Ask away.

Marketing Terms

ROAS stands for “Return on Advertising Spend.” It is a metric used in marketing and advertising to measure the effectiveness of an  advertising campaign in generating revenue. ROAS is calculated by dividing the revenue generated from the advertising campaign by the cost of the campaign. The resulting number represents how much revenue was generated for every dollar spent on advertising.

For example, if a company spends ₹100,000 on an advertising campaign and generates ₹5,00,000 in revenue from that campaign, the RoAS would be 5 (₹500,000 / ₹100,000 = 5). This means that for every rupee spent on advertising, the company generated ₹5 in revenue.

ROI stands for “Return on Investment.” It is a financial metric used to evaluate the profitability of an investment relative to its cost. ROI is calculated by dividing the net profit generated by the investment by the cost of the investment. The resulting number represents the percentage return on the investment. For example, if a company invests ₹10,000 in a marketing campaign and generates ₹15,000 in revenue from that campaign, the net profit would be ₹5,000 (₹15,000 – ₹10,000 = ₹5,000). The ROI would then be 50% (₹5,000 / ₹10,000 = 0.5 or 50%).
CPC stands for “Cost Per Click.” It is a digital advertising metric that measures the cost an advertiser pays for each click on their advertisement. CPC is calculated by dividing the total cost of the advertising campaign by the number of clicks generated by the campaign. The resulting number represents the average cost per click. For example, if an advertiser spends ₹1,000 on an advertising campaign and generates 500 clicks, the CPC would be ₹2 (₹1,000 / 500 = ₹2). This means that the advertiser paid an average of ₹2 for each click on their advertisement.
CPM stands for “Cost Per Mille” or “Cost Per Thousand.” It is a digital advertising metric that measures the cost an advertiser pays for every 1,000 impressions of their advertisement. An impression is counted each time an advertisement is displayed to a user, regardless of whether the user interacts with the ad. For example, if an advertiser spends ₹1,000 on an advertising campaign and generates 100,000 impressions, the CPM would be ₹10 (₹1,000 / 100,000 = ₹0.01, ₹0.01 * 1,000 = ₹10). This means that the advertiser paid an average of ₹10 for every 1,000 impressions of their advertisement.
CPL stands for “Cost Per Lead.” It is a digital advertising metric that measures the cost an advertiser pays for each lead generated by their advertising campaign. A lead is typically defined as a potential customer who has expressed interest in a product or service by providing their contact information, such as their email address or phone number. CPL is calculated by dividing the total cost of the advertising campaign by the number of leads generated by the campaign. The resulting number represents the average cost per lead. For example, if an advertiser spends ₹1,000 on an advertising campaign and generates 100 leads, the CPL would be ₹10 (₹1,000 / 100 = ₹10). This means that the advertiser paid an average of ₹10 for each lead generated by their campaign.

FAQs

Ask away.

Marketing Terms

ROAS stands for “Return on Advertising Spend” It is a metric used in marketing and advertising to measure the effectiveness of an advertising campaign in generating revenue. ROAS is calculated by dividing the revenue generated from the advertising campaign by the cost of the campaign. The resulting number represents how much revenue was generated for every dollar spent on advertising. For example, if a company spends ₹100,000 on an advertising campaign and generates ₹5,00,000 in revenue from that campaign, the ROAS would be 5 (₹500,000 / ₹100,000 = 5). This means that for every rupee spent on advertising, the company generated ₹5 in revenue.
ROI stands for “Return on Investment”; It is a financial metric used to evaluate the profitability of an investment relative to its cost. ROI is calculated by dividing the net profit generated by the investment by the cost of the investment. The resulting number represents the percentage return on the investment. For example, if a company invests ₹10,000 in a marketing campaign and generates ₹15,000 in revenue from that campaign, the net profit would be ₹5,000 (₹15,000 – ₹10,000 = ₹5,000). The RoI would then be 50% (₹5,000 / ₹10,000 = 0.5 or 50%).
CPC stands for “Cost Per Click”. It is a digital advertising metric that measures the cost an advertiser pays for each click on their advertisement. CPC is calculated by dividing the total cost of the advertising campaign by the number of clicks generated by the campaign. The resulting number represents the average cost per click. For example, if an advertiser spends ₹1,000 on an advertising campaign and generates 500 clicks, the CPC would be ₹2 (₹1,000 / 500 = ₹2). This means that the advertiser paid an average of ₹2 for each click on their advertisement.
CPM stands for “Cost Per Mille” or “Cost Per Thousand”. It is a digital advertising metric that measures the cost an advertiser pays for every 1,000 impressions of their advertisement. An impression is counted each time an advertisement is displayed to a user, regardless of whether the user interacts with the ad. For example, if an advertiser spends ₹1,000 on an advertising campaign and generates 100,000 impressions, the CPM would be ₹10 (₹1,000 / 100,000 = ₹0.01, ₹0.01 * 1,000 = ₹10). This means that the advertiser paid an average of ₹10 for every 1,000 impressions of their advertisement.
CPL stands for “Cost Per Lead”. It is a digital advertising metric that measures the cost an advertiser pays for each lead generated by their advertising campaign. A lead is typically defined as a potential customer who has expressed interest in a product or service by providing their contact information, such as their email address or phone number. CPL is calculated by dividing the total cost of the advertising campaign by the number of leads generated by the campaign. The resulting number represents the average cost per lead. For example, if an advertiser spends ₹1,000 on an advertising campaign and generates 100 leads, the CPL would be ₹10 (₹1,000 / 100 = ₹10). This means that the advertiser paid an average of ₹10 for each lead generated by their campaign.
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